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Abstract

How to Market a Book Using a College Intern as your Book Marketing
Assistant

how to market a book image

Finally...
An Effective Alternative to Expensive Book
Marketing Services and Products that Expect
Authors to do all the Work!

Stephanie Chanler image
"This program is golden and I am incredibly impressed".
The resource guide alone is amazing and the intern hiring and training
process is a huge winner. I can't believe nobody thought of this
sooner! There is a ton of value here and I look forward to referring
my clients and readers to you!
-Stephanie Chandler (StephanieChandler), author of LEAP! 101 Ways
to Grow Your Business, From Entrepreneur to Infopreneur and The
Author's Guide to Building an Online Platform

From the Desk of: V. Michael Santoro

Location: Tarpon Springs, FL

Re: How to Market a Book Using the New Author Intern System

Date:

Dear Fellow Author,

Are you caught in a "Catch 22" when it comes to marketing your book?
You worked hard to write it and then paid to have it professionally
designed and published. Now that your book is released, you come to
realize that there is little or no help provided to market it.

The options available are to pay for some book marketing services or do
it yourself. In a recent survey, the majority of authors indicated
that, "They could not afford many of these book marketing services and
did not have either the time or skill set to conduct a successful book
marketing campaign themselves.

Additionally, they felt many of the book marketing services available
were expensive and did not guarantee any results for their investment.
Thus the reference to authors being caught in a "Catch 22" situation.

Why I can Help you

As an author, I was in your position. My approach for my first book was
to conduct my own book marketing campaign. While the results were
outstanding, it was a major time consuming effort. However, it taught
me a lot about Internet marketing and how to build credibility as an
authority by generating quality content and distributing it online.

I documented these techniques and continued to expand my knowledge of
Internet marketing. The only issue was I still had to do all the work
myself. That's when I decided to try out an idea based upon my previous
work experience - working with student interns.

I knew that a student intern would be a great resource only if she had
appropriate training and a book marketing plan to follow. Without
either, she would become frustrated and it would be equally as time
consuming trying to keep her busy. I designed a program and we tested
it using an actual student intern. We went through the recruiting and
hiring process and provided our intern with our book marketing
"system."

The initial results were three professional book review requests during
the first two weeks of the campaign. Two of the three reviews were
completed and have been posted on book review blogs, as well as Amazon.
Additionally, our test site's search engine ranking improved because of
her implementing our Internet marketing plan.

We then refined the material based upon "real world" feedback and
formalized the system so that we could help other authors take
advantage of this cost effective technique.

Introducing

The Book Marketing Author Intern System

book marketing image
The Book Marketing Author Intern System is designed to help you hire
and train a student intern from a college or university to become your
book marketing assistant. We also show you other places to recruit an
assistant.

This win-win approach provides you with a "for credit" or low cost
resource to help you market your book.

In return, you are offering your intern a meaningful work experience
that earns college credit and a great reference for her resume.

AuthorInterns provides a comprehensive book marketing plan, as well
as a turn key system that walks you through hiring a competent student
intern as your book marketing assistant.

You also receive a comprehensive intern training program that helps her
to be productive on day one. With this unique approach you can launch
and manage an effective online book marketing campaign without breaking
the bank or having to do all the work yourself.

How the
Author Intern System can Help you

By investing in the Book Marketing Author Intern System, you can now
"manage" your effective book marketing campaign and NOT have to do the
work yourself. The program has been designed based upon proven Internet
Marketing techniques.

The results include highly targeted Web traffic that can help to brand
you as an authority in your niche. As your brand recognition as an
authority soars, so can your book sales!

The following are some questions asked by other authors:

Q. Michael, would an intern really be interested in working with an
author, as opposed to having an assignment with a major corporation?

A. Absolutely! We were actually shocked by the response when we tested
our job posting material. Working with a published author on a book
marketing campaign was viewed as such an exciting novelty over the
perception of a boring corporate "gopher" ("Go for" this; "Go for"
that) position. One candidate even bought and read my book to prepare
for the assignment. Now that was motivation and she even accepted the
position! :)

Q. Why can't I just hire a student intern and not invest in your Author
Intern System?

A. You absolutely can! Just ensure that you have a comprehensive book
marketing plan, as well as an Internet marketing training program that
will help your intern to be productive from day one. Also you need to
understand the student intern requirements or she may work for you and
NOT receive credit. This is the number one challenge facing students
even though you would expect them to understand the process. With the
Author Intern System, we covered it all in an easy to follow process
and the intern does the work while you manage the project.

Q. Isn't there a lot of "red tape" when working with a college?

A. Quite frankly, there can be if you do not understand the mechanics
for hiring a student intern. However, our system eliminates the
"guesswork" and helps you to cut through the red tape. By
professionally contacting them using our easy-to-follow process and
providing them with our book marketing plan and intern training
program, department heads and career centers will be motivated to
quickly approve your project for credit. They will even inform their
best students about your project.

Q. What if I've never recruited and interviewed a potential employee
before?
A. Our program was designed for authors new to the recruiting, hiring
and outsourcing process. We provide you with a professionally written
job description and show you where and how to successfully post your
position. We even provide the exact follow up messages that you need to
use. We also include a list of critical interview questions so you can
hire the best student intern available as your book marketing
assistant.

Q. I do not have a strong Internet Marketing background. How can I
manage a student intern that will be looking to me for help?

A. This is the pitfall that most authors fall into. The greatest
complaint from student interns is that authors do not provide enough
direction or training. Our Book Marketing Author Internship system
eliminates this nonproductive downtime and helps your intern to be
productive beginning on "day one.".

Our management tools include a comprehensive paint-by-numbers book
marketing plan and structured training program. This allows student
interns to work independently and learn while being productive. Your
role is to manage your book marketing project and not worry about the
details.

By managing, we mean ensuring that the intern understands what you wish
to communicate about you, your book and the marketing material that you
wish to share with potential readers. Our system provides the rest of
the "what" and "how" activities that she needs to accomplish to obtain
book reviews and generate traffic to your Website. We also provide the
blueprint that can help to brand you as an authory online.

John Rizzo, Createspace book marketing consultant image
"The program is a home run for authors and students alike! I have
worked with hundreds of authors over the years and know they all would
gain BIG value by having a book marketing assistant - especially when
they are launching their book! "It is critical to build a following on
Twitter, be writing articles, seeking reviews, and many other
objectives that can easily end up on the back burner if an author has
limited resources or no time to dedicate to marketing every waking
hour."
Mr. Santoro has always been on the cutting edge of book marketing,
while others continue to preach outdated and expensive solutions. With
the Author Intern System, he has done a phenomenal job in breaking down
exactly what needs to be done for both the student intern and author to
be successful.
Bottom line: Every college student I know is begging to get more
experience on their resume and every author I have ever consulted could
use an extra set of hands to help market their book. I offer my highest
recommendation."
-John Rizzo is a publishing consultant for CreateSpace, an Amazon
group.

What's Included in the Author Intern System?

This "how to" system consists of four easy-to-follow components:
1. Student Intern Hiring Guide
2. Structured Book Marketing Plan
3. Comprehensive Resource Guide
4. Comprehensive Student Intern Training Program

Student Intern Hiring Guide
This step-by-step guide offers everything needed to recruit and hire a
student intern as your "Book Marketing Assistant." It includes:
* Understanding the necessary skill requirements
* A sample book marketing assistant job description
* How to screen resumes when they all look the same
* A list of critical interview questions
* How to prepare your book's information for your online campaign

Structured Book Marketing Plan
The book marketing plan includes:
* Internet marketing strategies to brand you as an authority and
generate targeted traffic to your book's Website
* Social networking activities to help brand you as an authority
* Posting to book announcement directories
* Submitting your book to online book review sites

Comprehensive Resource Guide
This comprehensive and well-organized resource guide is your student
intern's portal to the Internet and provides links to the following:
* Social bookmarking, article, video and podcast directories
* Leading blogs and forums
* Book announcement and online book review sites including the top
Amazon reviewers
* Internet talk radio sites
* Free media release distribution services
* Book fairs and other literary events sites
* Content research and contribution sites

The resource guide alone is worth the price of the entire Book
Marketing Author Intern system. Instead of wasting countless hours
researching where to market your book, your intern will be spending her
time marketing your book and branding you as an authority from "day
one."

Student Intern Training Program
One of the major complaints from student interns is that the
organizations they work for do not provide enough direction or
training. To address this, the Book Marketing Author Intern program
includes a comprehensive training program designed for maximum
productivity.

By combining both video and "how to" tutorials, the student intern can
quickly learn the necessary skills through hands-on practical
application. The coursework includes:

Internet Marketing

The Author Intern System provides the essential foundation for creating
a sound Internet marketing campaign including:
* Fundamentals of keyword research
* Writing effective articles
* Rewriting content to avoid duplicate content penalties
* Creating and distributing podcasts and videos using free software
* How to incorporate a solid one-way back linking campaign to your
book's Website and/or blog to increase your site's authority

Social Bookmarking
* Understanding and incorporating long tail keyword phrases into an
effective social bookmarking strategy
* How to bookmark your marketing material to get it indexed by Google
within hours
* How to effectively use free bookmarking tools to post your
marketing material to social bookmarking sites

Social Networking
* Using Twitter and Facebook to help brand you as an authority
* Using Squidoo and Hubpages to brand you as an authory & drive
targeted traffic to your book's Website, blog or other Web 2.0
communities

His product offerings are all substance and no hype. A man of integrity
and sincere commitment to helping fellow authors, I have found his
course and reference material deliver above and beyond their
representations. In short, you get much more than you pay for.
Implementing his techniques, I was able to generate interest in my
novel Virtual Vice that yielded 33,000+ downloads of the audio book in
a six month period. What distinguishes Mr. Santoro from the competition
is his provenance and passion. As important, he is an author himself,
so is attuned to shifting marketing dynamics and realities.
-Jason M. Kays, Author of Virtual Vice (VirtualVice

An Amazing Offer

When we asked authors and book marketing professionals what they would
expect to pay for such a complete book marketing system, we were
shocked! They considered it the "missing link" for published authors
who do not have either the skills or time to conduct their own book
marketing campaign.

They were also impressed that we actually tested the program using a
real student intern. The prices ranged from $297 to $497 because all
the hard work has been done for you.

However, we decided to reduce our cost by offering the program as
downloadable, as opposed to our original plan to offer it as a CD-ROM
based product that would have to be mailed to you. This approach also
provides instant access to the system as soon as you purchase it.

We agreed on $147 as being an absolute steal, however, as a fellow
author, I wanted to offer you an even better price to help you get
started on the road to success. If you agree to use the program and
provide an honest testimonial, then you can purchase this turnkey
system for the incredibly low price of $97. That is not a typo! :)

Just click on the "buy now" button to securely purchase the Author
Intern program through ClickBank, the oldest and most trusted source of
digital products. When your purchase is complete, you will be instantly
sent to the product download page. Its that simple! Click on the "Buy
Now" button to get started today.

How to market a book buy now button image-

Quick Action Bonuses

If you act now, you will also receive the following bonuses at no
additional charge:

Bonus #1 (A $27 Value)
How to create a professional presentation that generates book sales
You want to be viewed as professional during your book signings and
events.
This bonus will assist you in creating a powerful presentation that
will brand you as an expert, while increasing your book sales.

Bonus #2 (A $17 Value)
How to use audio conferencing and Web seminars to brand yourself as an
authority
Offering free virtual seminars help you develop a following and build
trust because it provides your audience the opportunity to get to know
you. This bonus demonstrates how to successfully conduct effective
audio conferencing and Webinars.

Bonus #3 (Priceless!)
Samples of professionally developed book marketing material
Use these professionally developed book marketing samples as a model to
create your own powerful media kit. We paid top dollar to have our
media kit professionally produced. Your bonus includes: a media
release, sell sheet, PR campaign snapshot, Weekly PR Report, media
questions, book signing checklist and a reading sample.

Bonus #4 The ProAuthors Book Marketing Toolbar (A $27 Value)
This easy to install productivity toolbar was designed specifically for
online book marketing activities. It displays at the top of your
intern's Internet Explorer, FireFox or Safari Web browser and provides
her with quick access to research tools, book review Websites, Web 2.0
sites and much more. You may want to install it on your computer as
well!

60-Day Iron-Clad Money Back Guarantee How to market a book money back
guarantee image

Order the Author Intern System today and use it to effectively market
your book for 60 days. If you follow the program, we are absolutely
sure that you'll be pleased with the Internet marketing results that
your intern will accomplish with our program.

However, if you are not happy, then we'll refund your purchase price.
No games, hassles, delays or questions asked. Just email us within 60
days of purchase and we'll process your refund right away. And, as a
way of saying thank you for trying the Author Intern System, you may
keep the valuable bonuses as our gift.

book marketing Buy Now image-

All of us at AuthorInterns wish you great success as an author.

All the best,
V. Michael Santoro signature image

P.S. Remember that when you say "yes" to the Author Intern System, it's
backed by a 100% "money back guarantee," so you have nothing to lose.
The risk is on us.

P.P.S. You now have the opportunity to acquire the necessary solution
that has been missing for published authors seeking a cost effective
"how to market a book" resource. Imagine that you can now "manage" your
book marketing campaign, as opposed to having to do all the work
yourself. All you have to do is ACT NOW to unleash your book's full
potential!

book marketing Buy Now image-
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